[crystalbuds]

It appears that our beloved ad council has begun targeting the insecurity of young teens in high school and middle school, kids that are very self-conscious and might start smoking pot to fit in.

These ads play off the fact that these kids are insecure and give them a reason, or worst case scenario, why smoking weed would actually help them not fit in and give them a bad reputation (such as the Hispanic girl commercial)

And I think it works. The kids that would try pot at that age are usually scared their friends won't like them for some reason and are obsessed with being liked by that 'girl' or 'boy' and being liked by everyone. The social scene is HUGE. I think the ONDCP has finally struck on something that will stick with teens, and that fact is smoking will probably not make you cool, it will change you as a person, and you might do some things you will regret later.