ASA Media Manual

[Jimbo]

Note from ASA

Know Your Message
# Identify the Target Audience
# Get your message heard: “Say what you mean to say”
# Key Media/Public Messages

Define Your Media Audiences
# Broadcast Media
# Print Media
# On-line Media

Getting Your Message Out
# Making a Press List
# Channels of Communication
# Media Events

Getting Your Message Covered
# Make it relevant: Understanding News Hooks
# Making a Newsworthy Event and Photo
# Writing Effective Letters to the Editor

Interviews
# Preparing for the Interview
# Doing Interviews - Specific Guidelines
# After the Interview

Additional Resources
# Press Event Checklist
# Sample Press Release
# Sample Letter to the Editor
ASA : Media Manual