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| Americans for Safe Access (ASA) Non-Profit Organization for Medical Marijuana |
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420 Member
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Note from ASA
Know Your Message # Identify the Target Audience # Get your message heard: “Say what you mean to say” # Key Media/Public Messages Define Your Media Audiences # Broadcast Media # Print Media # On-line Media Getting Your Message Out # Making a Press List # Channels of Communication # Media Events Getting Your Message Covered # Make it relevant: Understanding News Hooks # Making a Newsworthy Event and Photo # Writing Effective Letters to the Editor Interviews # Preparing for the Interview # Doing Interviews - Specific Guidelines # After the Interview Additional Resources # Press Event Checklist # Sample Press Release # Sample Letter to the Editor ASA : Media Manual
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