Kellogg's Sales Hit Hard By Michael Phelps Firing

[Ganjarden]

Less than a month after Kellogg's made the decision not to renew Michael Phelps's endorsement deal, the century-old company has discovered that dropping the Olympic athlete was not the best PR move after all.

Initially reported by The Business Insider, the Kellogg reputation has severely diminished since the now infamous "bong debacle." After a picture of Phelps surfaced in which the swimmer was caught smoking marijuana from a bong, the cereal and breakfast food company promptly decided to end its relationship with the athlete, noting, "Michael's most recent behavior is not consistent with the image of Kellogg." Phelps had previously been featured on the cereal boxes of Kellogg's popular Corn Flakes and Frosted Flakes.

In response to Kellogg's decision, an immediate backlash surfaced, with fans of the athlete and of the drug arguing for a boycott of the company. Apparently, the boycott worked.

Vanno, an organization that reports on company reputations and maintains an index charting the repute of over 5,000 businesses, has released data charting the fall of Kellogg's throughout the past month's events. Out of all the companies that Vanno monitors, Kellogg's was ranked ninth before it ever booked Phelps. Today the company can be found a little farther down the list, at a shabby 83.

It is undeniable that the situation Kellogg's found itself dealing with was a tough one. Not dropping the Olympic athlete could have resulted in a similar backlash by parents who refused to let their children eat from a box of the tainted cereal. Kellogg's will never know whether it made the right decision to free Phelps from the endorsement deal, but one thing is certain: never again will companies ignore the buying power of pot-heads when it comes to snack foods.


News Hawk- Ganjarden http://www.420Magazine.com
Source: GayWired.com
Author: Stephan Horbelt
Contact: GayWired.com
Copyright: 2009 GayWired.com
Website: Kellogg's Sales Hit Hard By Michael Phelps Firing

[tricome]

Right on! Good job on the boycott, 420 community!
The voice of the ppl can make a difference!

An interesting note, Mr. Kellogg ran a religious campaign to stamp out masturbation!

[maxximus]

Wow, that is very impressive to say the least. Maybe the Kellogg corp will back track, and educate about the benefits of cannabis . Or at least a live and let live take on things.

Maybe this newly discovered power can work in a smiler way on other parties involved in such repression.

Kellogg's Cannaflakes/Hempflakes anyone?

Cheers,
Maxx

[FloridaBud]

I'm glad they are suffering. They should have never dropped him.

[CharlieMopps]

Really!?!

http://www.youtube.com/watch?v=EKqoBdP6LzU

[PFlynn]

[zolar]

cost more to fix r4eputation than that quick write off of donateing unsold cereal to food pantries.......

[eltone]

No wonder our local food shelters and church groups that despense food to the poor have an unusual large amount of Kellogg's cereals. The products are usually past the "Use BY" date but still safe to eat. However, even the poor and homeless people refuse to take a Kellogg's product. Maybe Kellogg's will realize that changing with the times is more profitable than hanging onto an old fashioned, stoggy, scientifically and medically denied facts attitude. and VAPORIZE! It's the safest way to fly.