T
The420Guy
Guest
An advertising agency punished for overcharging the government for
its work on an anti-drug campaign won a nearly $152 million contract
Wednesday to run the ad program for at least another year.
New York-based Ogilvy & Mather won the contract over four other
bidders, according to a statement from the Navy, which handles
contracting functions for the White House Office of National Drug
Control Policy.
Ogilvy & Mather agreed to pay a $1.8 million penalty earlier this
year to settle charges it overcharged the drug policy office.
Congressional investigators found last year that Ogilvy & Mather
billed the government for millions of dollars of work it didn't
perform.
[snip]
John P. Walters, director of the drug policy office, has repeatedly
criticized the ad campaign, saying teenagers were ignoring the ads.
In May, he said the office would cancel the campaign if it was not
effective.
A survey released in May also found no evidence the ads were
discouraging drug use.
[snip]
Pubdate: Thu, 04 Jul 2002
Source: Washington Post (DC)
Copyright: 2002 The Washington Post Company
Details: MapInc
its work on an anti-drug campaign won a nearly $152 million contract
Wednesday to run the ad program for at least another year.
New York-based Ogilvy & Mather won the contract over four other
bidders, according to a statement from the Navy, which handles
contracting functions for the White House Office of National Drug
Control Policy.
Ogilvy & Mather agreed to pay a $1.8 million penalty earlier this
year to settle charges it overcharged the drug policy office.
Congressional investigators found last year that Ogilvy & Mather
billed the government for millions of dollars of work it didn't
perform.
[snip]
John P. Walters, director of the drug policy office, has repeatedly
criticized the ad campaign, saying teenagers were ignoring the ads.
In May, he said the office would cancel the campaign if it was not
effective.
A survey released in May also found no evidence the ads were
discouraging drug use.
[snip]
Pubdate: Thu, 04 Jul 2002
Source: Washington Post (DC)
Copyright: 2002 The Washington Post Company
Details: MapInc
