Colorado Welcomes Cannabis-Curious Tourists

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Marijuana tourism has come to Colorado, not yet competing with the state's ski slopes, but certainly attracting cannabis-curious visitors and entrepreneurs.

Correspondent Bill Whitaker tells 60 Minutes Overtime about a couple he met from New York- Joel and Lisa Schneider-- who are not only partaking in the new economy, but the pot-punning as well, as you'll see in this exchange about their new hotel:

BILL WHITAKER: Bud & Breakfast?

JOEL SCHNEIDER: Bud & Breakfast. You're in Colorado.

BILL WHITAKER: What do you offer your guests that they can't get at any other hotels?

JOEL SCHNEIDER: .... we have a wake and bake breakfast.

BILL WHITAKER: What is that?

JOEL SCHNEIDER: .... First off, we put our three strain samples of marijuana for our guests to start their day off the right way. And then Lisa and her staff prepare an amazing breakfast....

BILL WHITAKER: They eat a lot?

LISA SCHNEIDER: Yes!

"It's wild," Bill says about his 60 Minutes reporting assignment to Colorado, one year since pot was legalized. "It's the Wild West."

The following is a script of the video produced for 60 Minutes Overtime by Magalie Laguerre-Wilkinson, Craig Crawford and Lisa Orlando.

It's been one year since Colorado has legalized marijuana for recreational use. Bill Whitaker and his team decided they'd take a look to see how things are faring.

Bill Whitaker: In all of our lives, in all of our experiences, marijuana, except in some instances for medical marijuana, marijuana has been illegal.

You go to Colorado now and it is everything you thought about it is turned upside-down. It's legal. It's mind-blowing. You go into a warehouse and it's a huge warehouse full of marijuana plants. And one we visited for our story is right across the street from a police station. You can smell it when you're driving by. You can smell the marijuana in the air. And it's all legal.

Magalie Laguerre-Wilkinson: When you pitched, your story here at 60 Minutes, was there a lot of convincing?

Marc Lieberman: No, no. There was definitely an appetite to find out what is happening with legal marijuana in Colorado.

Magalie Laguerre-Wilkinson: Pardon the pun, right? Appetite...

Marc Lieberman: Pardon the pun, yeah. High interest.

Magalie Laguerre-Wilkinson: We can go on and on, right, with the...

Marc Lieberman: Yes, they actually say out there that puns are an occupational hazard for the folks in the marijuana business.

Marc Lieberman: My name is Marc Lieberman, and I produced this week's story for 60 Minutes on Colorado pot.

Magalie Laguerre-Wilkinson: What kind of access were you given? Were people open to talk about their new ventures?

Marc Lieberman: Yeah. I was actually a little bit surprised by that. I sort of anticipated that people might be a little hesitant. And we did run into some people who did not want be on camera. But for the most part, when we called, people were willing to share their stories with us.

Bill Whitaker: We went to a party

Bill Whitaker: ...and, you know, you'd sort of expect people might be hiding around the corner or, you know, surreptitiously passing a joint around. But no, it's right out in the open. They're smoking pipes and they're smoking joints and they're eating it. There's edibles. This one party, where they were making marijuana-infused foods. And that was what was on the menu for that evening. It's wild. It's the Wild West.

Magalie Laguerre-Wilkinson: Colorado's always been synonymous with skiing. It attracts a lot of tourists. But there's a different clientele now. Are those same skiers, these ski tourists, now adopting this new...

Bill Whitaker: Marijuana tourists?

Magalie Laguerre-Wilkinson: ...type of, this new type of tourism.

Bill Whitaker: Well, the folks who handle all the statistics in Colorado will tell you they have no hard and fast numbers as to-- what's happening as far as marijuana tourism. They can't tell you whether people are coming to town or coming to the state just to partake.

But there is some anecdotal evidence. We've heard that up in the ski areas, up around the ski resorts, that the dispensaries up there are selling 90% of their marijuana product to people from out of state. So it seems that people are coming to the mountains for more than just a ski break.

Magalie Laguerre-Wilkinson: Did you spot tourists, like, you might see in Wine Country, for example?

Marc Lieberman: Yes, as a matter of fact, we shot-- a bus that takes people around on a tour-

[Bus tour guide: So, our first stop today is going to be Laconte's Grow]

Marc Lieberman: So the interesting thing is, as a tourist, you can go and you can buy marijuana. The trouble is it's very difficult to find a place to legally consume it.

Magalie Laguerre-Wilkinson: So they're smoking in the bus?

Marc Lieberman: They are smoking in the bus.

Magalie Laguerre-Wilkinson: And where are they going?

Marc Lieberman: They'll go into a place that's got-- you know a big factory full of marijuana. They'll go to stores. Yeah, it's like sort of a smoke and ride tour of Denver.

Colorado is also attracting a new wave of residents, all of whom want to benefit from a lucrative and budding industry, like entrepreneurs Lisa and Joel Schneider.

Bill Whitaker: They're a very interesting couple from Long Island, New York. Joel used to be a lawyer who worked in finance.

[Joel Schneider: This is your morning coffee. This is to go to bed with it's called Indica.]

Bill Whitaker: ...and they saw this happening in Colorado.

[Joel Schneider: It's a brand new business, no one's ever done it before.]

Bill Whitaker: So they came up with this idea.

[Bill Whitaker: Bud & Breakfast?]

[Joel Schneider: Bud & Breakfast. You're in Colorado...]

[Bill Whitaker: Not Bed & Breakfast?]

[Joel Schneider: No. You're in Colorado. It's Bud & Breakfast.]

[Bill Whitaker: what do you offer your guests that they can't get at any other hotels?]

[Joel Schneider: We have a wake and bake breakfast.]

[Bill Whitaker: What is that?]

[Joel Schneider: Wake and bake breakfast is two-fold. First off we put our three strain samples of marijuana for our guests to start their day off the right way. And then Lisa and her staff prepare an amazing breakfast. I mean, it's three-course breakfast. And the guests sit here eating up the food and enjoying the samples.]

[Bill Whitaker: They eat a lot?]

[Lisa Schneider: Yes. Especially when they go to the wake and bake bar first and then they eat afterwards.]

Marc Lieberman: They had sort of jokingly talked about their dream would be to open a bed and breakfast in New York. They just chose-- a different part of the country to do it. But Lisa had the passion for entertaining and cooking. And Joel had the passion for pot. And they married the two, and voila-- the Bud and Breakfast.

[Bill Whitaker: Who's your typical client? Who are the clientele?]

[Lisa Schneider: You, us, just regular everyday people anywhere from 25 years old to 75 years old people that you would just look at and you would say, "I can't believe they smoke pot." Like, I would never think they smoke pot. And they do.]

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