At 160W, it looks good for small grows. Something very different for the market for sure. redish light looks nicer than purple. Entire body is a heatsink and i havent seen anything like it before so not a re-booted idea. Had to google The Aspect Grow Light to find the kickstarter that offered it, but looks like they had a previous model on amazing. Not aweful if you want to look fancy; it clearly was designed for decor within the home.