An enterprising, Canna-centric Canadian, probably a grower, sees money in seeds. He creates demand using some decent pics, gives away a bunch of seeds, and works on being helpful on canna forums, and sells a few, then a whole bunch, and some money rolls in. Then more. Suddenly demand exceeds supply, so he enlists friends to make more, supplying them with seeds he buys from bank x. He puts money into marketing. SEO optimization. Pop up ads. Fancy packages replace tiny baggies. He buys into trade shows, and enters some buds his friends grow. Anything he wins, is claimed as a CKS "Win." Then he rents an office, maybe hires his girlfriend's friend at $15/hr. to answer emails, pack seeds, yada yada. He buys a Corvette, and a Harley. And doesn't have time for online support anymore. Then the original lines, which were at best knockoffs of actual working breeders, stops selling real well. Because, well, you can only get so far with mediocre product. Which, CKS is. He panics, over an $18 scotch at his neighborhood gastro-pub. Now, something has to be done-That downtown condo isn't going to pay for itself! It's time for an infusion... Some new names! However, not having access to most of today's most sought after genetics, he decides to at worst, simply co-opt the names. "_______ over at ______ Seed Company does it!" He thinks, "So why can't I?" ...And at best he orders some"named" poly-poly hybrids from questionable pollen chuckers from 1/2-assed fly by night "seedbanks" he googled online. And PRESTO! He's got new, "fresh" inventory he can overcharge the exploding grower market!
That's how places like CKS work. And there's many of them. CKS hasn't been here "20 years" and I'd be surprised at this rate if they're still around in another five.