Ron Strider
Well-Known Member
Marijuana edibles can be tricky. Candies, brownies, teas or other THC-infused foods and beverages can take an hour or more to have the desired effect and a typical "newbie" mistake is to take a second dose because the first one "doesn't seem to be doing anything." When both doses kick in, the consumer can unhappily get caught off guard by the results.
To meet the customer demand for predictable and fast acting edibles, entrepreneurs have been developing new cannabis-infused products, and the upside to success is significant. Legal cannabis sales topped $4B in 2016 and may reach $11B in 2019 according to the newly-published Marijuana Business Factbook 2017. Fast-acting edibles are an important segment of products catering to this growing pie.
Last year, Peter Barsoom, founder of the Colorado marijuana edibles company 1906, introduced a line of "rapid delivery" edibles that take effect in 15-20 minutes, using a proprietary lipid microencapsulation process that allows the THC to "bypass the stomach and get into the small intestine faster. It also allows more of the THC to get into the blood," he said.
A rapid effect is important he said, because, "people don't have six hours to set aside for a date with an edible."
Barsoom founded the company in 2015 and after a year of R&D launched a line of chocolates named for the effect they have — including "Go" for energy and "Pause" for relaxing. "Our competitors are Chardonnay, Xanax and Coffee" Barsoom said, "not other edibles."
Fast-acting edibles are critical to the industry because they will help to normalize the use of marijuana, according to Michael Devlin, Co-Founder of Zoots Premium Cannabis Infusions. The new delivery method will enable cannabis to be consumed more like alcohol in social settings.
With alcohol, he said, the intoxicant is (usually) consumed relatively slowly over time, and the act of consumption itself is a social experience. People have a few glasses of wine over a long dinner for example, or drinks throughout the night at a party. The current time delay in feeling the effect of the THC, makes the consumption of cannabis infused items a "take the full amount all at once, and early in the event" type of experience he said.
As more low-dose, fast acting cannabis products come to market, "consumption events will be nearly identical to those of alcohol," according to Devlin. This will help it to "fit within the fabric of our culture," he said.
News Moderator: Ron Strider 420 MAGAZINE ®
Full Article: Cannabis Entrepreneurs Introduce 'Rapid-Delivery' Edibles That Are 'More Like Alchohol'
Author: Julie Weed
Contact: Contact Information
Photo Credit: Company 1906
Website: {{meta.title}}
To meet the customer demand for predictable and fast acting edibles, entrepreneurs have been developing new cannabis-infused products, and the upside to success is significant. Legal cannabis sales topped $4B in 2016 and may reach $11B in 2019 according to the newly-published Marijuana Business Factbook 2017. Fast-acting edibles are an important segment of products catering to this growing pie.
Last year, Peter Barsoom, founder of the Colorado marijuana edibles company 1906, introduced a line of "rapid delivery" edibles that take effect in 15-20 minutes, using a proprietary lipid microencapsulation process that allows the THC to "bypass the stomach and get into the small intestine faster. It also allows more of the THC to get into the blood," he said.
A rapid effect is important he said, because, "people don't have six hours to set aside for a date with an edible."
Barsoom founded the company in 2015 and after a year of R&D launched a line of chocolates named for the effect they have — including "Go" for energy and "Pause" for relaxing. "Our competitors are Chardonnay, Xanax and Coffee" Barsoom said, "not other edibles."
Fast-acting edibles are critical to the industry because they will help to normalize the use of marijuana, according to Michael Devlin, Co-Founder of Zoots Premium Cannabis Infusions. The new delivery method will enable cannabis to be consumed more like alcohol in social settings.
With alcohol, he said, the intoxicant is (usually) consumed relatively slowly over time, and the act of consumption itself is a social experience. People have a few glasses of wine over a long dinner for example, or drinks throughout the night at a party. The current time delay in feeling the effect of the THC, makes the consumption of cannabis infused items a "take the full amount all at once, and early in the event" type of experience he said.
As more low-dose, fast acting cannabis products come to market, "consumption events will be nearly identical to those of alcohol," according to Devlin. This will help it to "fit within the fabric of our culture," he said.
News Moderator: Ron Strider 420 MAGAZINE ®
Full Article: Cannabis Entrepreneurs Introduce 'Rapid-Delivery' Edibles That Are 'More Like Alchohol'
Author: Julie Weed
Contact: Contact Information
Photo Credit: Company 1906
Website: {{meta.title}}
