Canada: Firm Newest Player In Medical Marijuana Production

Jacob Redmond

Well-Known Member
A Gatineau-based company is the newest player in Canada's medical marijuana market. Hydropothecary is licensed to grow the plants; now it's hoping within weeks to get the green light from Health Canada to start selling it. The facility is on an 80-acre farm along the Outaouais River in Gatineau. For decades, the owner of the farm in rural Gatineau has been growing potted plants on his 80-acre farm. Now, Louis Gagnon is focusing just on "pot". Gagnon has teamed up with two brothers-in-law, Sébastien St-Louis and Adam Miron. Their company Hydropothecary has purchased his land to build a massive 35-thousand square foot greenhouse for medical marijuana.

'What's really exciting about this new facility,' says St-Louis, co-founder and CEO, 'is that we will be producing year-round with state-of-the-art technology which means operating efficiently and outputting two tons of product annually from this facility.'

The facility is the only licensed producer of medical marijuana in Quebec. While it has a license to grow and store the plants, it's still waiting for Health Canada's approval to sell it.

The product will come in a high-end package intended to "wow" clients.

'We put it in a beautiful box, tied in a black ribbon,' says co-founder and COO Adam Miron, 'but it's all part of making people feel better.'

Making people feel better; medical marijuana is a booming business across the country under a new legal regime here. Competition is fierce.

'If you were to look at the number of people dealing with sleep or stress disorders according to Health Canada and Statistics Canada numbers,' says Miron, 'people who may perhaps consider an alternative, an all-natural product to replace something like sleeping pills. I think the market is very, very big.'

Hydropothecary hopes to stand out, with round-the-clock phone support, evening and weekend deliveries and 4 kinds of marijuana for morning, midday, evening or bedtime. But it comes with a price.

'Our product is on the higher end of the pricing structure in Canada,' says St-Louis, 'Our time of day is $15/gram; that includes customer service and free shipping. That's the total cost of product.'

The year-round facility is expensive to build and maintain. The first million dollars came from friends and family. The brothers-in-law then went to Bay Street for more financing. Now they plan to go public and hope to raise several million more on the Toronto Stock Exchange.

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