420 Sponsor Guidelines - Please Read

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420 Staff
Welcome to the 420 Magazine Sponsor Forum. We are grateful for your sponsorship, which helps our mission to create global cannabis awareness. This orientation offers netiquette, guidelines and tips designed to help you integrate seamlessly with our members/readers and improve your possible market reach within our community.

This area provides your company with an opportunity to make announcements about specials and/or discounts and is configured so that only 420 Sponsors can initiate new threads.

We respectfully request that all 420 Sponsors familiarize themselves with and conform to our 420 Sponsor Guidelines. Here are a few things to make your posts stand out better, while following our guidelines.

1. Posting Guidelines: Please be courteous and respectful in your posting and treat everyone like a customer. When our members sign up, they agree to abide by our Posting Guidelines, which also apply to our sponsors. Since the LED industry has the most amount of drama and game playing, we have developed LED Sponsor Guidelines as well.

2. Gallery Uploads: Please upload all photos of your products and logos to the Sponsors Gallery. Photos of cannabis plants and gardens, however, are to be uploaded to your members gallery. Please refer to our Photo Gallery Guide for more information.

3. Thread Titles: When posting specials and/or discounts, please always capitalize the first letter of every word. This ensures that all sponsor ads are uniform, keeping our searchable information professional and organized.

4. Website Promotion: Please promote your product website URL only. We apologize for the inconvenience, however, links to other websites or social networking sites are prohibited. Please do not use hashtags, because we do not use them here, and don't use tiny urls, because they expire and damage our SEO.

5. Private Messages: Please do not run your business through our PM system, because it runs the risk of implicating us in a potential federally illegal transaction. This is our standard protocol with all sponsors. Discussing logistics in PM is okay, just not for purchasing products. Please direct potential customers to your email address in public posts and handle the transaction outside of our website.

6. Other Cannabis Websites: Please do not link to or promote other cannabis websites here. We would like to be more directly connected with the global cannabis community, however, there are some bad seeds who spoil the fun for the rest of us. Allowing links to other cannabis websites has historically gotten out of hand due to product re-sellers and competitors spamming our forums with non sponsored products and attempting to recruit our members.

7. Tasteful Promotion: Please do not hijack topics or post duplicate messages. In the past, sponsors and sponsored growers have made honest mistakes by posting in a competitor's journal with signature enabled. Some have considered this hijacking the other sponsored journal, which can come across as being rude and disrespectful. This issue has sparked major drama and controversy, being perceived as an unethical marketing practice. You can turn off your signature in specific posts by unticking the box at the bottom of your reply that says, "Show Your Signature".

8. Sponsors Forum: We have a dedicated Sponsors Forum for tastefully promoting specials, discounts and contests. These get extra visibility on the forum home page side navigation. In the past, some sponsors have posted one or two new threads a day. This is not only unfair to other Sponsors, but also looks like spam. We therefore ask all our sponsors to post no more than one thread per week in the Sponsors Forum. Within your threads, you may of course make as many posts as you wish.

9. Quoted Photo Replies: When replying to a post in a journal with lots of photos, please do not include the photos in your reply. Doing so is annoying to those who do not want to sift through tons of the same photos repeatedly, in order to get caught up.

10. Fluff Posts: Please make all of your comments meaningful and in regards to the discussion at hand, by limiting your posts to information about your products and/or services. Comments or smileys saying things like, "good job" are not adding any value to the posts/blogs/journals and are considered by many as annoying. Especially those who are subscribed, receiving email notifications for these types of fluff posts. A fluff post doesn't add any value to the thread. Stuff like "nice post", "that’s cool", "that’s helpful", "thanks for sharing". It's one thing when a member does it, when a sponsor does it's different and gets viewed as excessive advertising.


These LED Sponsor Guidelines includes additional support for our Sponsors who sell LED lights. Unfortunately, LED resellers have the worst reputation in our industry for spamming, stealing customers from each other, pretending to be members offering fake reviews and even stealing each other's identities. This forced us to develop strict guidelines for LED resellers and their sponsored growers, to avoid being victimized by unethical business practices. Please read the guidelines below, before posting on our website.

1. Sponsored LED Journals: Please refrain from posting in other LED sponsored grow journals and threads started by other LED Sponsors, unless you are invited by the sponsor or the grower themselves. This is viewed as cross advertising and fishing for customers, especially when someone forgets to turn off their signature. Forums like Grow Lighting and FAQ's are fine, however sponsored grow journals and threads started by other Sponsors are not.

2. Grow Journal Promoting: Please wait for people to ask about your lights instead of promoting them to growers in journals who are currently using a different technology. We understand you want to promote to these potential customers, however in the past some Sponsors have gone overboard and ruined it for everyone. Grow journals are each member's private place within this website and unsolicited offers can come across as an invasion of privacy.

3. Sponsored Grow Journal Offers: Please do not ask our members to post journals anywhere but on our website, as doing so would be a violation of our legal agreement.

4. User Profile: To limit aggressive promoting and/or spamming, only one account per sponsor is allowed. If everyone leaves due to spam, there will be nobody left to sell anything to.

5. Language: All public correspondences on our website must be spoken in proper English. If someone is unable to understand what you are saying, it can cause negative reactions from annoyed members who view it as spam.

We appreciate your help keeping our website free of spam/drama and wish you well in your journey of co-existence within our community. Failure to comply with the above guidelines will result in being restricted to your own threads. Second warning will result in revocation of your posting privileges. Third time will result in removing ad campaigns and severing our agreement.

Although we vet potential Sponsors and seek only to work with those with a record for reliable products and good customer service, 420 Magazine makes no warranties or representations of any kind concerning the specifications, performance, safety or any other aspect of LED units advertised on its website.

If we receive complaints concerning a sponsor's actions, we will investigate to the best of our resource capability. If a sponsor is shown to have failed to deliver their product or service other than represented, or if they repeatedly spam threads, use inappropriate language, go beyond the four corners of the sponsorship agreement or in any other way repeatedly infringe guidelines, 420 Magazine reserves the right to restrict posting privileges and/or suspend and/or cancel the sponsorship agreement.

All 420 Magazine Sponsors are required to represent and warrant in writing that they will abide by US law; however, members are hereby reminded of their responsibility to perform their own due diligence before making any purchases as 420 Magazine is not responsible for the veracity of a sponsor's claims or legal standing. 420 Magazine is not a party to any transaction between a sponsor and member and will not become a party to a transaction. Members and Sponsors act as their own agents.

Please feel free to contact support@420magazine.com with any questions.

Become a 420 Sponsor by contacting sales@420magazine.com

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