Ron Strider
Well-Known Member
With marijuana now legal in Massachusetts, federal, and state officials are launching a new campaign to remind users that driving while high remains illegal.
With a motto of "Drive high? The crash is on you," the campaign will feature billboards, radio, and TV ads targeted at drivers between the ages of 18 and 49, but is particularly aimed at younger people, officials from Massachusetts and federal transportation and safety agencies said Tuesday.
The goal is to remind drivers that not only is driving under the influence of marijuana illegal, but dangerous, too, as it can impairs judgment and reaction time on the road.
The ads contrast driving while under the influence of marijuana with activities that can be done legally while high: One of the TV ads shows a young man at a backyard barbecue fruitlessly trying to light a grill that doesn't have any fuel. While grilling high is legal, the ad says, driving to get the propane you forgot is not.
The ads aren't intended to demonize cannabis users, said Arthur Kinsman, the Region 1 administrator of the US National Highway Traffic Safety Administration.
"But in the same way that if you have a couple beers you should think twice about driving... we're trying to start a positive conversation to get cannabis users to think, 'I may not be able to judge how impaired I am,'" he said.
News Moderator: Ron Strider 420 MAGAZINE ®
Full Article: Driving while stoned? State officials urge caution on marijuana use - The Boston Globe
Author: Lauren Feiner
Contact: Support Home Page
Photo Credit: Getty Images
Website: The Boston Globe
With a motto of "Drive high? The crash is on you," the campaign will feature billboards, radio, and TV ads targeted at drivers between the ages of 18 and 49, but is particularly aimed at younger people, officials from Massachusetts and federal transportation and safety agencies said Tuesday.
The goal is to remind drivers that not only is driving under the influence of marijuana illegal, but dangerous, too, as it can impairs judgment and reaction time on the road.
The ads contrast driving while under the influence of marijuana with activities that can be done legally while high: One of the TV ads shows a young man at a backyard barbecue fruitlessly trying to light a grill that doesn't have any fuel. While grilling high is legal, the ad says, driving to get the propane you forgot is not.
The ads aren't intended to demonize cannabis users, said Arthur Kinsman, the Region 1 administrator of the US National Highway Traffic Safety Administration.
"But in the same way that if you have a couple beers you should think twice about driving... we're trying to start a positive conversation to get cannabis users to think, 'I may not be able to judge how impaired I am,'" he said.
News Moderator: Ron Strider 420 MAGAZINE ®
Full Article: Driving while stoned? State officials urge caution on marijuana use - The Boston Globe
Author: Lauren Feiner
Contact: Support Home Page
Photo Credit: Getty Images
Website: The Boston Globe
