T
The420Guy
Guest
GREENFIELD, Mass., Jan. 3 /U.S. Newswire/ -- The following was
released today by Change the Climate:
As the new administration pulls into town, they will be greeted
by a METRO advertising campaign questioning government marijuana
policies. The campaign is being launched by Change the Climate, a
new non-profit group of parents and business executives that hopes
to stimulate debate about marijuana policy. The METRO campaign in
Washington, set to begin on Jan. 1, 2001, will feature 560 ads
on buses and in train stations.
The campaign features three different ads -- an African American
business executive with cancer admits to smoking marijuana after
chemotherapy and asks rhetorically if it's his choice, to which he
answers "Wrong." A second ad on the side of 50 buses features a
picture of two police officers in front of an American flag. The
ad reads "Police are too important ... too valuable ... to good ...
to waste on arresting people for marijuana when real criminals are
on the loose." The third ad that will be displayed in subway
stations features a young woman who asks, "Why do kids go to jail
for doing what politicians did when they were young? Tell us the
truth ... "
"The goal of Change the Climate's ad campaign," said founder
Joseph White, "is to stimulate debate on marijuana issues. We want
to raise questions about how the government spends our tax dollars
and why marijuana is such a huge law enforcement priority." "Most
parents don't want their kids smoking pot, drinking alcohol or
smoking cigarettes, but they definitely don't want their 16
year-old to spend time in jail with rapists and murderers for
experimenting with marijuana."
"Government-run drug education programs like D.A.R.E. leave
adults with little credibility in the eyes of our children because
it associates marijuana so closely with hard drugs," said White, a
business executive and father of three boys. "After spending
billions of tax dollars demonizing marijuana, 50 percent of our
high school seniors still try it -- government policies push many
of these kids into the arms of dangerous criminals who pedal really
dangerous drugs, " continues White.
Change the Climate hopes that people will see the ads and log
onto the organization's Web site เว็บ แทงบอลออนไลน์ สมัยนี้ทำไมต้อง sbobet มีคำตอบแล้วที่นี่ to
learn more about marijuana issues, to see the organization's other
marijuana law reform ads, to participate in the online bulletin
board and to make contributions to buy more ads in other cities.
The only other campaign is in Boston where it has been temporarily
delayed by a First Amendment lawsuit against the Massachusetts Bay
Transit Authority (MBTA) for not agreeing to display the
organization's ads. A decision on that case is expected soon. New
campaigns are being prepared for Chicago and New York.
"Parents just want their kids safe but government policy puts
them in danger -- an arrest for one joint on Saturday night is more
likely to mess up their lives more than marijuana ever will," said
White. "Parents don't want the government hurting their children
and many of us now have the business skills and financial resources
to fight back."
Change the Climate's strategy is based on the realization that
politicians will not support marijuana law reform until the climate
around marijuana is more favorable. Just as businesses invest in
advertising to change consumer behavior, Change the Climate
believes millions of advertising impressions will begin to change
public opinion. "How many millions more can we arrest? How many
more thousands of dollars are taxpayers willing to spend? Once
average citizens learn that their children are ineligible for
federal student loans because they were busted for pot but the guy
who raped a girl or robbed a bank still gets his student loan,
they'll be up in arms," exclaimed White who has spent hours talking
to parents of kids who've been arrested for marijuana.
Marijuana Ad Campaign Begins in Washington
U.S. Newswire
3 Jan 10:38
Change the Climate: Marijuana Ad Campaign Begins in Washington
To: National Desk
Contact: Joseph White, 413-774-4080 or 413-773-0555 (cell) or
Bob Schaeffer, 941-395-6773, both of Change the Climate
released today by Change the Climate:
As the new administration pulls into town, they will be greeted
by a METRO advertising campaign questioning government marijuana
policies. The campaign is being launched by Change the Climate, a
new non-profit group of parents and business executives that hopes
to stimulate debate about marijuana policy. The METRO campaign in
Washington, set to begin on Jan. 1, 2001, will feature 560 ads
on buses and in train stations.
The campaign features three different ads -- an African American
business executive with cancer admits to smoking marijuana after
chemotherapy and asks rhetorically if it's his choice, to which he
answers "Wrong." A second ad on the side of 50 buses features a
picture of two police officers in front of an American flag. The
ad reads "Police are too important ... too valuable ... to good ...
to waste on arresting people for marijuana when real criminals are
on the loose." The third ad that will be displayed in subway
stations features a young woman who asks, "Why do kids go to jail
for doing what politicians did when they were young? Tell us the
truth ... "
"The goal of Change the Climate's ad campaign," said founder
Joseph White, "is to stimulate debate on marijuana issues. We want
to raise questions about how the government spends our tax dollars
and why marijuana is such a huge law enforcement priority." "Most
parents don't want their kids smoking pot, drinking alcohol or
smoking cigarettes, but they definitely don't want their 16
year-old to spend time in jail with rapists and murderers for
experimenting with marijuana."
"Government-run drug education programs like D.A.R.E. leave
adults with little credibility in the eyes of our children because
it associates marijuana so closely with hard drugs," said White, a
business executive and father of three boys. "After spending
billions of tax dollars demonizing marijuana, 50 percent of our
high school seniors still try it -- government policies push many
of these kids into the arms of dangerous criminals who pedal really
dangerous drugs, " continues White.
Change the Climate hopes that people will see the ads and log
onto the organization's Web site เว็บ แทงบอลออนไลน์ สมัยนี้ทำไมต้อง sbobet มีคำตอบแล้วที่นี่ to
learn more about marijuana issues, to see the organization's other
marijuana law reform ads, to participate in the online bulletin
board and to make contributions to buy more ads in other cities.
The only other campaign is in Boston where it has been temporarily
delayed by a First Amendment lawsuit against the Massachusetts Bay
Transit Authority (MBTA) for not agreeing to display the
organization's ads. A decision on that case is expected soon. New
campaigns are being prepared for Chicago and New York.
"Parents just want their kids safe but government policy puts
them in danger -- an arrest for one joint on Saturday night is more
likely to mess up their lives more than marijuana ever will," said
White. "Parents don't want the government hurting their children
and many of us now have the business skills and financial resources
to fight back."
Change the Climate's strategy is based on the realization that
politicians will not support marijuana law reform until the climate
around marijuana is more favorable. Just as businesses invest in
advertising to change consumer behavior, Change the Climate
believes millions of advertising impressions will begin to change
public opinion. "How many millions more can we arrest? How many
more thousands of dollars are taxpayers willing to spend? Once
average citizens learn that their children are ineligible for
federal student loans because they were busted for pot but the guy
who raped a girl or robbed a bank still gets his student loan,
they'll be up in arms," exclaimed White who has spent hours talking
to parents of kids who've been arrested for marijuana.
Marijuana Ad Campaign Begins in Washington
U.S. Newswire
3 Jan 10:38
Change the Climate: Marijuana Ad Campaign Begins in Washington
To: National Desk
Contact: Joseph White, 413-774-4080 or 413-773-0555 (cell) or
Bob Schaeffer, 941-395-6773, both of Change the Climate
