Don’t toke and drive.
That’s the message Lyft and its partners are sending this 4/20.
“Lyft wants to be a reliable, and affordable partner for marijuana enthusiasts,” the ridesharing company said in an announcement. “That’s why during April 20 we will also be offering up to $4.20 off your next ride.”
The discounts apply to riders in select cities in states where marijuana has been legalized, including Denver, Las Vegas, Los Angeles, San Francisco, Seattle and Portland.
April 20, as is now increasingly common knowledge as marijuana becomes more legal and mainstream, is considered a holiday by cannabis consumers. And a growing number of major brands like Lyft see the day as a marketing opportunity.
Partnering with Lyft on the cannabis-themed discounts are the producers of the new film Super Troopers 2, which is being released on 4/20.
By entering the code LYFTTROOPERS in the ‘Promos’ section of the Lyft app, the usual car icons on the map transform into Super Troopers characters.