Katelyn Baker
Well-Known Member
For months, westbound commuters on Highway 50 were greeted with a towering billboard of pot culture icon Tommy Chong pitching his Chong's Choice marijuana products and directing motorists to a Sacramento dispensary, the Horizon Collective.
A newer billboard greets eastbound traffic on the same highway, advertising the Highlands Health and Wellness dispensary in El Dorado County with a beckoning green cross and announcements of "Daily Deals" and "New Patient Specials."
If state legislators have their way, such pot billboards may soon disappear from Highway 50 and other California freeways.
State lawmakers are considering legislation — Assembly Bill 64 — that would amend California's recently passed Proposition 64 recreational marijuana initiative by imposing stricter rules for marijuana advertising.
Proposition 64, which allows adults 21 and over to possess an ounce of marijuana and creates a framework for recreational pot sales by Jan. 1, 2018, banned marijuana advertisements on interstate highways crossing the border into California. The new legislation would extend the ban to prohibit marijuana advertising along any stretch of interstate or state highway in California.
Over the past year, pot billboards have begun springing up across the state. The "Unrivaled Potency" sign hovers over well-traveled Interstate 880 in Oakland advertising Korova Edibles marijuana chocolates. In Southern California, the "Buy Marijuana Legally" billboard on the 55 freeway in Santa Ana directs travelers to the Orange County Cannabis Club.
News Moderator: Katelyn Baker 420 MAGAZINE ®
Full Article: California Considers Ban On Roadside-Billboard Marijuana Ads
Author: Staff
Contact: 408-920-5000
Photo Credit: Brennan Linsley
Website: The Mercury News
A newer billboard greets eastbound traffic on the same highway, advertising the Highlands Health and Wellness dispensary in El Dorado County with a beckoning green cross and announcements of "Daily Deals" and "New Patient Specials."
If state legislators have their way, such pot billboards may soon disappear from Highway 50 and other California freeways.
State lawmakers are considering legislation — Assembly Bill 64 — that would amend California's recently passed Proposition 64 recreational marijuana initiative by imposing stricter rules for marijuana advertising.
Proposition 64, which allows adults 21 and over to possess an ounce of marijuana and creates a framework for recreational pot sales by Jan. 1, 2018, banned marijuana advertisements on interstate highways crossing the border into California. The new legislation would extend the ban to prohibit marijuana advertising along any stretch of interstate or state highway in California.
Over the past year, pot billboards have begun springing up across the state. The "Unrivaled Potency" sign hovers over well-traveled Interstate 880 in Oakland advertising Korova Edibles marijuana chocolates. In Southern California, the "Buy Marijuana Legally" billboard on the 55 freeway in Santa Ana directs travelers to the Orange County Cannabis Club.
News Moderator: Katelyn Baker 420 MAGAZINE ®
Full Article: California Considers Ban On Roadside-Billboard Marijuana Ads
Author: Staff
Contact: 408-920-5000
Photo Credit: Brennan Linsley
Website: The Mercury News
