Ron Strider
Well-Known Member
If you only had a few minutes to get a sense of where the marijuana industry is headed, you might look at the free samples at the MJAC2017 InvestorsHub International Cannabis Conference over the weekend.
The event looked a lot like any other business conference. People in office attire exchanged cards; one woman was pitching Uber, but for pot; digital screens marked the conference rooms and displayed the day's scheduled talks; exhibitors' booths had free pamphlets, and free folders with more free pamphlets.
In one of those folders, along with printouts of company information, was a sample pack of chewable fruit-flavored treats containing cannabidiol, or CBD, a non-psychoactive element of cannabis often used as a relaxant and pain reliever. At another booth, a man offered small plastic spoonfuls of CBD-infused honey. Elsewhere? Tiny jars of CBD-infused lotions and capsules.
As more states legalize marijuana and more people figure experiment with new ways to process the plant, you can expect to see more cannabis products that don't involve inhaling. Here's a rundown of some of the products that stood out at the conference.
Sports Drinks, K-Cups
Like the focus that coffee brings without the caffeine terrors? Isodiol, which produces cannabis-infused drinks and an array of topical products and trades on the Canadian Securities Exchange, sells coffee and tea that are infused with CBD and THC, in bottle and K-cup form, brewable in any coffee machine from Keurig.
Michael Silvia, director of business development at Isodiol, said the company was licensing the THC drinks into dispensaries and selling the CBD drinks across state lines as is.
"We really kind of see the gambit of customers, from the elderly to middle-age soccer moms to professional athletes and younger business professionals," he said at the MJAC InvestorsHub International Cannabis Conference on Friday in Los Angeles.
Isodiol in February also unveiled a line of CBD-infused products, including water and oral sprays, for athletes in partnership with Rebound Magazine, a magazine geared toward retired professional basketball players.
While many still-active athletes might be more cautious about actively endorsing marijuana, more retired athletes have turned to cannabis-based products as a source of relief after years of getting banged around.
"There's a lot of stigma and rhetoric and 'Reefer Madness' still associated with anything to do with this industry," Silvia said, "and as a result professional athletes have a lot to lose, and I think they just don't want to put that at risk just yet."
Tinctures, Lotions
Isodiol also sells oral sprays, pain-relief creams and patches that release CBD on a time-release basis. The company's IsoDerm topical therapy has been approved by the Brazilian Health Regulatory Agency for the treatment of epilepsy and Parkinson's.
However, what cannabis-based medical products can actually, officially be used for might be a gray area until regulators take a clearer stance on them.
"We can't recommend dosings or tell you what it can and cannot do, but we can tell you what people have told us it does and seen in ourselves and then throughout our testimonials," said Rianna Meyer, director of operations for Sansal, a Colorado-based company that makes a variety of cannabis-based wellness products.
Sansal also makes hemp-oil ointments, tinctures and capsules that people have used for anxiety, psoriasis and arthritis.
According to testimonials in an investor presentation provided by the company, a woman using a CBD salve to ease back pain after a fall on some icy stairs broke her tailbone; another taking a capsule for plantar fasciitis and heel spurs.
Bacon and tuna-flavored tinctures for pets: Sansal also has those. In another testimonial, a man wrote that he'd relieved his Jack Russell terrier's arthritis after he fed it pieces of chopped hot-dog meat combined with two drops of CBD oil.
Honey
Bee Delightful, a company based in Austin, Texas, makes CBD-infused honey they call Canna Bees. That honey comes, in part, from rescue bees, or bees living in a hive stuck in a wall that are removed rather than exterminated.
The company has three employees. Preston Day, one of those three, said the company's origins trace back to Skywalker Delights, a Seattle-based medical edible business.
After a law change in Washington last year left many medical marijuana dispensaries without licenses, Skywalker Delights' founder opened up Bee Delightful in Texas, where people can legally use CBD if they have epilepsy and other legal medications have failed them.
Day said that for the first time, the company is courting investors, spreading the word in part through friends.
But he said they've drawn in people who work in real estate and the oil business.
"In Texas, there are so many oil people, who have so much money, they don't really know what to do with it," he said.
Handbags
Not exactly a consumable. But if you live in California, in a place like San Francisco or Los Angeles, you probably routinely encounter pot's telltale fragrances — from environmentally-friendly-cleaning-spray to bubble-gum to body-odor — because your entire block just smells like it.
But with the cannabis industry set to reach $6 billion by 2025 in California alone, a large segment of the business has also aimed for more sophistication and discretion.
AnnaBis, another company with a booth at MJAC, sells handbags with a compartment with an airtight zipper and aroma-blocking lining that keep transportation dignified. Lawyers, she said, are her best customers.
"It's not about baggies anymore," said Jeanine Moss, AnnaBis' founder and CEO. "We are not just guilty teenagers running around. We are a whole new upscale group of cannabis consumers who are coming out of the woodwork."
Moss worked in marketing and advertising in New York, where users had to be far more discreet than in Venice, Calif., where she grew up. She began using cannabis for health reasons after she had hip surgery.
"Two things happened: I got really mad that this wasn't available to everybody, because it made the pain go away and I got off opioids," she said. "But also: there was nothing for women, not one thing. There was Bob Marley, there was marijuana leaves. But there was nothing fashionable or discreet or sophisticated for women."
News Moderator: Ron Strider 420 MAGAZINE ®
Full Article: The Hottest Products In The Marijuana Industry Won't Get You High | Stock News & Stock Market Analysis - IBD
Author: BILL PETERS
Contact: Investor's Business Daily
Photo Credit: J Adrian Stanley
Website: Investor's Business Daily | Stock News & Stock Market Analysis - IBD
The event looked a lot like any other business conference. People in office attire exchanged cards; one woman was pitching Uber, but for pot; digital screens marked the conference rooms and displayed the day's scheduled talks; exhibitors' booths had free pamphlets, and free folders with more free pamphlets.
In one of those folders, along with printouts of company information, was a sample pack of chewable fruit-flavored treats containing cannabidiol, or CBD, a non-psychoactive element of cannabis often used as a relaxant and pain reliever. At another booth, a man offered small plastic spoonfuls of CBD-infused honey. Elsewhere? Tiny jars of CBD-infused lotions and capsules.
As more states legalize marijuana and more people figure experiment with new ways to process the plant, you can expect to see more cannabis products that don't involve inhaling. Here's a rundown of some of the products that stood out at the conference.
Sports Drinks, K-Cups
Like the focus that coffee brings without the caffeine terrors? Isodiol, which produces cannabis-infused drinks and an array of topical products and trades on the Canadian Securities Exchange, sells coffee and tea that are infused with CBD and THC, in bottle and K-cup form, brewable in any coffee machine from Keurig.
Michael Silvia, director of business development at Isodiol, said the company was licensing the THC drinks into dispensaries and selling the CBD drinks across state lines as is.
"We really kind of see the gambit of customers, from the elderly to middle-age soccer moms to professional athletes and younger business professionals," he said at the MJAC InvestorsHub International Cannabis Conference on Friday in Los Angeles.
Isodiol in February also unveiled a line of CBD-infused products, including water and oral sprays, for athletes in partnership with Rebound Magazine, a magazine geared toward retired professional basketball players.
While many still-active athletes might be more cautious about actively endorsing marijuana, more retired athletes have turned to cannabis-based products as a source of relief after years of getting banged around.
"There's a lot of stigma and rhetoric and 'Reefer Madness' still associated with anything to do with this industry," Silvia said, "and as a result professional athletes have a lot to lose, and I think they just don't want to put that at risk just yet."
Tinctures, Lotions
Isodiol also sells oral sprays, pain-relief creams and patches that release CBD on a time-release basis. The company's IsoDerm topical therapy has been approved by the Brazilian Health Regulatory Agency for the treatment of epilepsy and Parkinson's.
However, what cannabis-based medical products can actually, officially be used for might be a gray area until regulators take a clearer stance on them.
"We can't recommend dosings or tell you what it can and cannot do, but we can tell you what people have told us it does and seen in ourselves and then throughout our testimonials," said Rianna Meyer, director of operations for Sansal, a Colorado-based company that makes a variety of cannabis-based wellness products.
Sansal also makes hemp-oil ointments, tinctures and capsules that people have used for anxiety, psoriasis and arthritis.
According to testimonials in an investor presentation provided by the company, a woman using a CBD salve to ease back pain after a fall on some icy stairs broke her tailbone; another taking a capsule for plantar fasciitis and heel spurs.
Bacon and tuna-flavored tinctures for pets: Sansal also has those. In another testimonial, a man wrote that he'd relieved his Jack Russell terrier's arthritis after he fed it pieces of chopped hot-dog meat combined with two drops of CBD oil.
Honey
Bee Delightful, a company based in Austin, Texas, makes CBD-infused honey they call Canna Bees. That honey comes, in part, from rescue bees, or bees living in a hive stuck in a wall that are removed rather than exterminated.
The company has three employees. Preston Day, one of those three, said the company's origins trace back to Skywalker Delights, a Seattle-based medical edible business.
After a law change in Washington last year left many medical marijuana dispensaries without licenses, Skywalker Delights' founder opened up Bee Delightful in Texas, where people can legally use CBD if they have epilepsy and other legal medications have failed them.
Day said that for the first time, the company is courting investors, spreading the word in part through friends.
But he said they've drawn in people who work in real estate and the oil business.
"In Texas, there are so many oil people, who have so much money, they don't really know what to do with it," he said.
Handbags
Not exactly a consumable. But if you live in California, in a place like San Francisco or Los Angeles, you probably routinely encounter pot's telltale fragrances — from environmentally-friendly-cleaning-spray to bubble-gum to body-odor — because your entire block just smells like it.
But with the cannabis industry set to reach $6 billion by 2025 in California alone, a large segment of the business has also aimed for more sophistication and discretion.
AnnaBis, another company with a booth at MJAC, sells handbags with a compartment with an airtight zipper and aroma-blocking lining that keep transportation dignified. Lawyers, she said, are her best customers.
"It's not about baggies anymore," said Jeanine Moss, AnnaBis' founder and CEO. "We are not just guilty teenagers running around. We are a whole new upscale group of cannabis consumers who are coming out of the woodwork."
Moss worked in marketing and advertising in New York, where users had to be far more discreet than in Venice, Calif., where she grew up. She began using cannabis for health reasons after she had hip surgery.
"Two things happened: I got really mad that this wasn't available to everybody, because it made the pain go away and I got off opioids," she said. "But also: there was nothing for women, not one thing. There was Bob Marley, there was marijuana leaves. But there was nothing fashionable or discreet or sophisticated for women."
News Moderator: Ron Strider 420 MAGAZINE ®
Full Article: The Hottest Products In The Marijuana Industry Won't Get You High | Stock News & Stock Market Analysis - IBD
Author: BILL PETERS
Contact: Investor's Business Daily
Photo Credit: J Adrian Stanley
Website: Investor's Business Daily | Stock News & Stock Market Analysis - IBD
