Jimbo
New Member
Note from ASA
Know Your Message
# Identify the Target Audience
# Get your message heard: "Say what you mean to say"
# Key Media/Public Messages
Define Your Media Audiences
# Broadcast Media
# Print Media
# On-line Media
Getting Your Message Out
# Making a Press List
# Channels of Communication
# Media Events
Getting Your Message Covered
# Make it relevant: Understanding News Hooks
# Making a Newsworthy Event and Photo
# Writing Effective Letters to the Editor
Interviews
# Preparing for the Interview
# Doing Interviews - Specific Guidelines
# After the Interview
Additional Resources
# Press Event Checklist
# Sample Press Release
# Sample Letter to the Editor
ASA : Media Manual
Know Your Message
# Identify the Target Audience
# Get your message heard: "Say what you mean to say"
# Key Media/Public Messages
Define Your Media Audiences
# Broadcast Media
# Print Media
# On-line Media
Getting Your Message Out
# Making a Press List
# Channels of Communication
# Media Events
Getting Your Message Covered
# Make it relevant: Understanding News Hooks
# Making a Newsworthy Event and Photo
# Writing Effective Letters to the Editor
Interviews
# Preparing for the Interview
# Doing Interviews - Specific Guidelines
# After the Interview
Additional Resources
# Press Event Checklist
# Sample Press Release
# Sample Letter to the Editor
ASA : Media Manual