Robert Celt
New Member
Roastar Inc. manufactures packaging for niche items like coffee, tea, nuts, and now marijuana.
When Mike Mead and a close friend started out, Roaster was a small label printing company.
"In 2011, we saw an opportunity to move into flexible packaging in the specialized coffee market," he said.
Mead is the Vice President of Sales and Marketing. He said since 2011, a variety of market opportunities have presented themselves.
"Specialty food, pet treats, and then, ultimately, cannabis."
Yep. They make bags for marijuana.
"Roughly 80% [are] edible products. So it's not the traditional product people think of when they think of cannabis," Mead said.
He describes cannabis products as more like lozenges, gummies, and even pretzels.
"It's a product that's small, it's a product that hits high price point... And it's a product that fits what we do very well."
The demand is for packaging available quickly and at a small volume. And thus, the Verde brand was born.
"We created the vessel Verde brand because it was a very different voice than what Roastar has," Mead said.
The idea of legalizing marijuana hasn't grown in Wisconsin just yet, but if and when it does, Roaster will be ready.
"We're hopeful that it'll happen, but not holding our breath."
News Moderator: Robert Celt 420 MAGAZINE ®
Full Article: Wisconsin: Legal Pot In Other States Has Wausau Packaging Company Seeing Green
Author: Rebecca Cardenas
Photo Credit: Roaster Inc.
Website: WSAW-TV
When Mike Mead and a close friend started out, Roaster was a small label printing company.
"In 2011, we saw an opportunity to move into flexible packaging in the specialized coffee market," he said.
Mead is the Vice President of Sales and Marketing. He said since 2011, a variety of market opportunities have presented themselves.
"Specialty food, pet treats, and then, ultimately, cannabis."
Yep. They make bags for marijuana.
"Roughly 80% [are] edible products. So it's not the traditional product people think of when they think of cannabis," Mead said.
He describes cannabis products as more like lozenges, gummies, and even pretzels.
"It's a product that's small, it's a product that hits high price point... And it's a product that fits what we do very well."
The demand is for packaging available quickly and at a small volume. And thus, the Verde brand was born.
"We created the vessel Verde brand because it was a very different voice than what Roastar has," Mead said.
The idea of legalizing marijuana hasn't grown in Wisconsin just yet, but if and when it does, Roaster will be ready.
"We're hopeful that it'll happen, but not holding our breath."
News Moderator: Robert Celt 420 MAGAZINE ®
Full Article: Wisconsin: Legal Pot In Other States Has Wausau Packaging Company Seeing Green
Author: Rebecca Cardenas
Photo Credit: Roaster Inc.
Website: WSAW-TV
