FoNz
Well-Known Member
How factual are your facts?
Biased information and tips for success
A recent conversation inspired me to put together a post on a subject that is very relevant to the shared interests on this forum. That subject is the journey of fact-finding and the obstacles an individual faces.Biased information and tips for success
To illustrate this point, we will look at information about a product that I have used and enjoyed before - ProMix by Premier Tech Horticulture.
As a disclaimer, I am a biologist who's education encompasses a significant amount of relevant information to the horticultural and agricultural fields with no personal interest or relationships with profit-based ventures in those fields. I do have a bias towards inspiring personal growth and critical thinking in individuals and consider myself a lifelong learner.
To the point, not all information is good information and a very large portion of information is guided, inspired or directly produced by individuals with conflicts of interest. That is to say, the information they have is biased.
The Representative and the Website
I didn't have to look far for their page on the subject. From the companies website on growing medium pH (link here):
"Considering the water analysis (water alkalinity), the medium's buffering capacity, residual lime and the optimum pH for the plant species, there is a considerable selection of soluble fertilizers to choose from. Most fertilizer companies have charts that help in choosing the right product. Some fertilizers are potentially basic (B) and others are potentially acidic (A) as indicated on their label. These values give a good idea of the amount of acidic or basic ions that will be neutralized. A or B expresses the amount of CaCO3 in ppm or in kg / ton. The higher the number, the greater the fertilizer’s potential acidity or basicity."
That is a good example of intentionally ambiguous language with a commercialized re-identification of pH designed to encourage a consumer to buy specific products (likely premier tech horticulture group brands among them). Nothing about their material suggests clarity or information transparency. The website doesn't flat out lie - that I can tell - and it doesn't suggest that pH balancing is unnecessary like the representative did. The way the information is presented does serve a specific purpose though, getting you to buy their products.
The Conclusion
In the case of the representative, insisting that pH balancing is an unneeded step will not have immediate negative effects for a promix user because it has materials designed to control the medium's (and thereby the solution passing through said medium) pH. Overtime this lime/peat combo will become less effective leading to one of two outcomes, amending the medium or buying a fresh bag. A second consequence is that mediums that do not have as much of their mass committed to pH balancing compounds will seem inferior if the grower indeed does not manually monitor or balance the pH of the solutions being introduced to the medium, as per the representatives suggestion.
To follow that analysis up we have the company site's literature. At this point even the many casual home gardeners I have talked to are aware of pH and it's importance to healthy plants of different kinds. The company's information does not conflict with this information, but it does confound the topic through unclear language and provides a simple to understand alternative to confusion - an A/B organization for fertilizers to use with your medium. The information is specifically designed to guide you into buying a specific product and is therefor biased information.
This is not ludicrous, shady or unexpected behavior from a vendor - it doesn't mean the representative or company are "bad". I would even consider Premier Tech Horticulture and their brands reputable. The fact is that they make money and stay in business by selling their products. However, the information used to this end when interpreted without the full picture can lead to false conclusions that could cause novice (or even experienced) gardeners trouble. This gets to key of this post.
A tremendous amount of research is funded and/or influenced by private interests. Keep this in mind when consuming any material and think about who stands to gain from what you are reading. The best way to protect yourself from misinformation is to develop your own critical thinking skills and to recognize red flags when gathering information.
Many people have good points but they are seldom the only good points. In short - stay skeptical, aware and have an open (and thoughtful) mind.