Precisely my point. Now, back to my original question: How do LEDs compare with CFLs actual draw for an output of, say 100 Watts output? Also is there a heat issue beyond that of CFLs? For CFLs it is approx 25% draw to output.
The 100 watts rating is the "brightness to our eyes value" compared to a traditional 100watt Edison bulb, which is useless for growing because most of the "light" output is infra red aka heat. Our eyes are sensitive to the bits of light that plants are not (yellow/green) so a bulb that looks bright to us is not to a plant.
Your 23 watt cfl gives out a beautiful spectrum of light for a plant, nice peaks of red and blue, but also green and yellow, so that we can see too. It looks to us like what we used to call a 100 watt bulb. This is only the yellow bit of the spectrum and has no relevance for the plant. The plant gets 23 watts worth of light.
Cfls give off a diffuse light, so they have to be placed as close as possible and adjusted, whereas LEDs emit a focused beam which can travel further. And use electricity much more effectively.